Pomalo: Take It Easy, the Croatian Way Earlier this year, Croatia invited tourists to "find their pomalo" on a visit to the country. Can you guess what it means? New best friend? Or perhaps the name of a delicious fruit? No, it's actually something you can't touch — it's a "way of life," the tourist organization said. In Croatian, pomalo means "slowly" or "take it easy," and according to Euronews, this vibe is "very on-trend" this year. Croatia's tourist organization added that the country is a great place for visitors to slow down, and take a break from their busy lives. Those who know Croatia well say that pomalo is most associated with the Dalmatian coast in the country's south. This area, which includes the beautiful old cities of Split and Dubrovnik, has become very popular with tourists. "We wake up pomalo, we drink coffee pomalo, we eat pomalo, we spend time with our friends pomalo, we live pomalo," Ivan Vuković, a tour guide from Dubrovnik, told the BBC. In other words, they take their time — they spend hours talking with friends over a coffee, enjoy long lunches and they just don't rush. The tourist organization said that more and more visitors are looking for a peaceful holiday filled with "authentic experiences." But perhaps part of the reason that the country wants to encourage people to take it easy is that those cities on the Dalmatian coast are struggling with overtourism. Dubrovnik, with its old town walls, has been called one of Europe's worst places for overtourism. At times, there have been as many as 27 tourists for every resident. So it makes sense to encourage some of those tourists to find a place a little outside the city where they can really find their pomalo.