Amazon Launches New Low-Price Online Store Amazon has launched a new low-cost online store featuring electronics, apparel and other products priced at under $20. The idea is to compete with discount retailers, like Shein and Temu, that have been challenging Amazon's online business. In a blog post, the company said the new Amazon Haul store will mostly feature products that cost less than $10 and it will offer free delivery on orders over $25. Amazon plans to ship the products to US customers from a warehouse it operates in China. Many of the products that Amazon Haul is currently offering look like the types of items typically found on Shein and Temu, the China-founded e-commerce platforms that have grown in popularity in recent years. Shein sells a lot of low-cost clothing, while Temu offers clothing, accessories, kitchen gadgets and a range of other products at low prices. Amazon's new store, which is only available on its shopping app and mobile website, features unbranded products, such as a phone case and a hairbrush that cost $2.99, and a sleeveless dress that retails for $14.99. Dharmesh Mehta from Amazon said: "Finding great products at very low prices is important to customers, and we continue to explore ways that we can work with our selling partners so they can offer products at ultra-low prices." However, companies like Shein and Temu have been criticized for their impact on the environment, particularly the cheaply made so-called "fast fashion." This generates a lot of waste and it's difficult to recycle. Amazon may also face difficulties in operating a warehouse in China. In September, the US said it was cracking down on cheap products sold out of China. This was a move designed to reduce American dependence on Beijing but could also trigger higher prices for the US consumers who have flocked to Shein and Temu. President-elect Donald Trump has also proposed a 60% tariff on goods from China.